Resources
You can find our complete list of Blog Articles below.
Brand Articles
Top 5 misunderstandings about Brand
Brands often have trouble gaining traction. It’s often because of the top 5 misunderstandings about Brand. We clear them up here.
What is Brand Story?
What is Brand Story? It is a messaging and writing strategy used in marketing to describe products and other company subjects from a Brand perspective. Still there are misunderstandings about it.
OKR Articles
OKR vs. KPI
OKR vs KPI? KPI is a widely used goal-oriented management system in Taiwan, but it’s not perfect. OKR challenges KPI as a superior alternative.
OKRs Boost Employee Engagement
Introduction Global employee engagement statistics in Gallup surveys (2025) show only 23% of workers feel engaged in their work, meaning a significant 77% are not. It cost companies $8.9 trillion. It’s alarming. This article explains how many aspects of OKR...
OKR vs. MBO
Introduction OKR vs. MBO? At first glance, the differences between OKR (Objectives and Key Results) and MBO (Management by Objectives) may not be immediately apparent. However, OKRs have proven to be a more robust and adaptable evolution of MBO, which is why major...
What is OKR Class and OKR training?
OKR management is a skill that requires okr training. Companies employ OKR Trainers to facilitate learning and fast-track OKR deployment.
OKR Planning vs. Poor Planning
Introduction. Planning is one of the most crucial skills for a manager, which is why OKR planning and management is gaining favor in important Tech Companies like Google, Microsoft, and Apple. However, planning is a challenge in Taiwan's tech companies due to the...
Digital Marketing Articles
What is Digital Marketing?
Introduction. What is Digital Marketing? It is a modern-day marketing strategy that leverages the vast resources of the online ecosystem on the internet to boost your brand and enhance marketing efficiency and effectiveness. Before we begin, let's take a look at...
