Resources
You can find our complete list of Blog Articles below.
Brand Articles
Storytelling in business – Uniting people through narrative.
IntroductionOne of the most difficult aspects of business is, how do you get customers, employees, shareholders to rally around your product and services, your company and your mission. Enter “Storytelling” in business. Recently, we’ve noticed businesses increasingly...
What is a Brand? Secrets of Branding III
The Brand and Consumer Behavior In Part I we explained that brand is the personal connections accumulated through positive experiences with a company, and stored in the customer's subconscious mind. In Part II we described the basic building blocks of brand...
What is a Brand? Secrets of Branding II
(Approx. Read 9 min.)Establishing a Brand StrategyIn Part I, we pulled back the curtain on branding and showed that brand is not your logo, color scheme, or website design. A brand lives in the customer’s subconscious as emotional “connections” formed...
What is a Brand? Secrets of Branding I
Introduction - What is a Brand Really? If you’ve ever asked “what is a brand”, you’re really asking why does someone choose one company over another. Most people assume a brand is a logo, colors, website, or other design aspects. But a logo by itself, no...
Top 5 misunderstandings about Brand
Brands often have trouble gaining traction. It’s often because of the top 5 misunderstandings about Brand. We clear them up here.
OKR Articles
CEOs who model OKRs can drive implementation
Introduction Employees often feel that OKRs are just another top‑down directive. Objectives seem unrealistic, key results go unmet, and teams quietly disengage or even game the system. The real issue isn’t the framework — it’s oftentimes the absence of...
What is good OKR software? Top 6 features for Profit.co
Introduction What is good OKR software? Once you start implementing OKRs, you quickly see all the moving parts: alignment rituals, weekly check‑ins, cross‑functional visibility, progress evidence, and the discipline of writing measurable outcomes. All of it...
OKR is a Flexible Framework for Any Industry
Introduction: OKR is a flexible framework for any industry. Are you wondering if OKRs are right for your organization? OKRs, Objectives and Key Results, have long been an essential tool for tech giants like Intel, Google, Apple, and Microsoft. But can they work for...
Hybrid OKRs : Let OKRs Adapt to You
Introduction: Implementing OKRs into Traditional Tech CompaniesOKRs can deliver significant advantages for tech companies in Taiwan. However, many of these organizations still operate under traditional top-down management structures rooted in manufacturing culture....
OKR Coach is essential for successful implementation.
Introduction Some companies struggle mightily to implement OKRs - and it's no suprise. An OKR Coach is essential for a smooth transition and successful implementation. We explain here. OKRs or Objectives and Key Results is a powerful goal-oriented framework and...
Digital Marketing Articles
What is Digital Marketing?
Introduction. What is Digital Marketing? It is a modern-day marketing strategy that leverages the vast resources of the online ecosystem on the internet to boost your brand and enhance marketing efficiency and effectiveness. Before we begin, let's take a look at...
OKR Training Classes in Taiwan
C2believe provides OKR training with classtime, exercises, and coaching.
On Site or Off Site | English or Chinese | In Taiwan (or remote)
• Introduction to OKR for leadership (2 hours)
• Team OKR Class (18 hours) – Classtime, exercises and coaching
• 8-month OKR deployment (coaching and train the trainers)
Contact us about your OKR training needs here
What is OKR?
OKR or Objectives and Key Results is a goal-oriented management framework developed at Intel and adapted by Google, Microsoft, Apple, LinkedIn and others.
Management is one of the foundational aspects of business, and OKRs help companies to refocus management culture through goal-oriented strategies that realign departments and staff to achieve important company goals and aspirations.
See our video and read more about "What is OKR?".