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Introduction.
What is Digital Marketing? It is a modern-day marketing strategy that leverages the vast resources of the online ecosystem on the internet to boost your brand and enhance marketing efficiency and effectiveness.
Before we begin, let’s take a look at Traditional Marketing for context.
Traditional Marketing has been a mainstay for Tech companies for decades and may include the following activities:
- Exhibitions
- DMs, Catalogues, Videos
- Magazine publication Ads
- Collaboration with Product Review Companies
- Collaboration with Ad/Media Agencies
- Paper or email marketing surveys.
- Website product and specs
This type of marketing is typically expensive, time-consuming, and people-intensive. It tends to be more mass-marketing, casting a fish net in a big ocean, and hoping for the best.
How Digital Marketing is Different.
Digital Marketing is done “digitally” from the office, using your laptop and the internet. It takes advantage of the vast resources and services of the internet to focus on data analytics to boost marketing efforts and attract customers and drive sales growth.
Leverages Big Data
You’ve heard of Big Data, right? It is an accumulation of consumer demographics from around the world , a treasure trove of marketing material. But how do you use that data to your advantage?
Companies like Google collect the information for Big Data – and we use Google Search to research companies, competitors, products, trends, and product reviews, which is basically doing Digital Marketing research. But you can do a lot more with the Big Data collected by cloud-based SAAS applications.
Powered by SAAS Applications
SaaS (Software as a Service) refers to cloud-based software that taps into Big Data. Instead of relying on your laptop’s power, you use tools hosted on powerful servers. Examples include:
- Google Analytics – Tracks Website traffic, user behavior
- Ubersuggest & Ahrefs – SEO services help boost your rankings
- LinkedIn & Facebook – Can target your customers efficiently
- Mailchimp – Optimizes email marketing, provides statistics
Read more about these services below.
Google Analytics Collects data about your Website visitors
Google Analytics can help you collect valuable information about your website, including your visitors, where they come from, what pages they access, and how long they look at your content.
This data can tell you what website strategies work and what doesn’t, helping you improve your content and visitor experience. If you are not using GA, you should be.
SEO services help you rank higher on Google Search
When a consumer looks up a product similar to yours on Google Search, it would be nice if the Google Search Engine could pop up your company name or products on the first page.
SEO (Search Engine Optimization) is the strategy to push your rankings higher than your competitors in Google Search.
Ubersuggest and Ahrefs are examples of SEO online services that organizes Big Data statistics about what customers are looking for and what questions they are asking. This information helps you prepare marketing material to reach your customers faster, attract them to your website, and improve your rankings.
Social Media lets you target and connect with your customers.
As you can guess, Social Media sites like LinkedIn and Facebook can collect a lot of demographic data about people and companies. You can also use this “social” Big Data to your advantage.
When you post an article or advertisement on LinkedIn, LinkedIn will use its vast repository of Big Data to try and match your post with the right people using demographics and a simple targeting system called hashtagging.
With a fee, LinkedIn expands your reach to a larger swath of the Linkedin population. It will also allow you to narrow your focus or target by region, industry, job titles, and more
Conclusion
Tech companies, for years, have been entrenched in Traditional Marketing – an arduous cycle of time-consuming, expensive, manual activities.
Digital Marketing is an efficient strategy using the Big Data resources and Software Services of the online ecosystem to target and attract customers at the speed of the internet. All you need is your laptop and an internet connection.
Does Digital Marketing work? Does it increase sales?
With a good product and adequate market demand, if you consistently publish articles about customer needs and questions, your authority builds, your website numbers go up, your Google Rankings will increase, and your sales will naturally see an uptick.
(Caveat – sales is complex, and many factors can affect outcomes.)
If that doesn’t convince you, a study found that Digital Marketing will account for 72% of all marketing bugdets¹.
Digital Marketing is the Smart Way to Sell.
¹ www.demandsage.com / 167 Digital Marketing Statistics 2025 [Facts & Growth]
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