by Sam Nada | Jul 22, 2021 | Branding
Why the mission statement is important – A lot of companies have a hard time making the connection between Branding and the Mission Statement. As companies focus on their brand identity, brand differentiation, or other brand activities, mission statements often... 
by Sam Nada | May 17, 2021 | Building a Business
You are asked to become a manager for the first time. You will lead a group who used to be your peers or maybe a group you don’t know at all. For some, and probably most, this can be an intimidating and uncertain situation. Many young managers are unprepared for this... 
by Sam Nada | Aug 24, 2020 | Branding
If you enjoy a good cup of coffee, this might be of interest to you. In this article we explore fresh-brew or specialty Coffee Chain stores in Taiwan, how they vied for market position through the years, and how Branding has affected the outcome. We might even... 
by Sam Nada | Jun 8, 2020 | Branding
In Part I we gave you a simple explanation of Brand. Brand is about the emotional connection a customer has with your company, derived through personal experience with your company, product or services (see Part I Starbucks). In this Part II, we will talk about how... 
by Sam Nada | Jun 2, 2020 | Branding
If you know that “Brand” is important, but find it difficult explaining what it is and how it works, this article is for you. We understand that “Brand” is difficult to get your arms around. So in this series we break it down in simple terms using a lot of examples...
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