Running a business is tough …
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Why is running a business so tough?
As time goes by, the business landscape evolves quite dramatically. A lot of parameters are constantly changing and shifting, affecting many parts of company operations.
External Factors
At the same time, the company itself grows — more people, departments, products, suppliers, decisions. Complexity increases, friction surfaces, and everything slows down.
Internal Problems
External Factors
Internal Problems
CEOs acknowledge that changes are needed, but habits and culture are entrenched after years of operations. Shifting gears at this stage is difficult and leadership feels stuck.
Importance of Foundation
The Foundational Aspects of Business
In the early years, companies focus on product, sales, and growth. That’s normal. No one has time to think deeply about mission, culture, brand, or management systems.
But these are the foundations of a well‑run company. Without strong foundations, growth brings friction. Teams drift. Priorities scatter. Internal challenges surface.
So what are the foundations of a company — and why do they matter?
The Mission
A company’s mission is its North Star — the reason it exists. It gives perspective, sets direction and shapes how the organization thinks and behaves. Mission influences culture, brand, and management more than most leaders realize.
Culture - The Inside
Culture is the spirit of the company. It shapes how people think, behave, and work together. When culture is healthy, teams collaborate, learn, and perform at a high level.
Brand - The Outside
Brand is the outward character of the company. It shapes how the world understands you, connects with you, and decides whether to trust you. A strong brand builds recognition and long‑term relationships.
Management - The Engine
A solid management system is the engine that keeps the company moving. It provides the structure behind all activities, aligning projects, managers, teams, and priorities. When management is clear and consistent, everyone works toward the company’s most important goals.
Recharge, Reinvent, Reboot
To re‑establish a strong foundation, companies need to adopt modern, proven methodologies that didn’t exist—or weren’t widely used—when they first started. Early on, the focus is survival and growth. Later, the challenge becomes alignment and coherence.
Rebuilding the foundation isn’t about tearing everything down. It’s about upgrading the underlying systems so the company can move with clarity, speed, and confidence again.
- Recharge the mission.
- Reinvent the management system.
- Reboot the culture and brand.
This is how companies regain momentum.
OKR – Skillfull Management.
For strategic planning and project execution, most Taiwan companies use methodologies such as MBO, KPI, SOPs, Six Sigma, or top‑down management. They all provide useful features but only work to a certain point.
OKR (Objectives and Key Results) is a modern, strategic management framework that works with and improves on these older methods. It sharpens focus, aligns teams, and helps get important company goals done quickly.
Brand — use it to your advantage
Brand is still widely misunderstood in Taiwan, which is why many companies struggle to gain traction and perpetuate their business. Logos, colors, and website design are only surface‑level.
Brand goes much deeper. It’s your company’s character — who you are, what you stand for, and why people should trust you. A logo can’t communicate that.
There are important new insights about branding today, and companies that understand them gain a real advantage in their industries.
Digital Marketing is Smart Marketing
Traditional mass marketing is costly, people‑intensive, and slow — and the results are often uncertain.
Digital targeted marketing is the opposite. It’s efficient and cost‑effective, using the speed and reach of the online ecosystem to deliver your brand message, strengthen your authority, and drive qualified visitors to your website
Learn more about Digital Marketing >
C2Believe Digital-Marketing Services >
Brand Website Development
The website is still the center of activity for most companies, yet many continue to present a traditional, informational site focused only on product descriptions and specifications.
We help companies use the full potential of modern websites, targeting SEO and AI‑based rankings to attract customers through targeted marketing, strengthen brand authority, and increase conversions.
CEOs — Change is Good
CEOs need to grow, win customers, and generate results year after year. But running a business is tough, especially when the landscape shifts and headwinds get stronger.
Upgrading to modern business strategies reduces those headwinds. It strengthens your brand, clarifies your culture, and builds a solid management foundation that supports growth, improvement, teamwork, and individual achievement.
Change is good.
Is it time to recharge, reinvent, or reboot your organization? Let’s start the conversation.
Q and A
What kinds of companies do you work with?
We work primarily with small and medium‑sized tech companies in Taiwan — especially those growing quickly or feeling stuck after several years of operation.
What problems do you solve most often?
Many companies stall because markets shift, technology evolves, competition increases, or internal complexity grows. We help organizations refocus by strengthening the four foundations of a healthy business: Mission, Management, Culture, and Brand.
What services do you provide?
Website Development, Digital Marketing, OKR Management, and Brand Development — all delivered within a unified alignment framework
How is your approach different from traditional consultants?
We provide all our services within the context of your Mission, Management, Culture, and Brand. This matters because alignment, cooperation, and focus keep everything moving in the same direction and prevent teams from drifting off course.
We also bridge East‑West perspectives, helping Taiwan companies understand how Western branding and management principles work in practice — and how to apply them effectively in a local context
Do you replace existing teams?
Not at all. Our goal is to train and empower your existing staff so they grow, contribute, and succeed. It’s a win‑win for both the company and the employee.
How do you price your engagements?
We typically work with clients over several months. Think of us as a temporary team member with a monthly salary, negotiated based on the services you need. For example, think of a monthly salary you pay for a manager-type, our engagements are usually in that range.
Do you work with startups?
Absolutely. The best time to establish strong foundations is on day one — before complexity grows.
Do you work remotely or onsite?
Both. Most training and early strategy sessions are done on‑site. Depending on distance and logistics, remote or hybrid formats work well too.
Do you work in English, Mandarin, or both?
Both. We operate comfortably in English and Mandarin and help teams bridge cultural and communication gaps.
How soon can we start?
We usually have two consultations before moving forward. Once contracts are signed, planning and strategy begin immediately. Most projects start within one to two weeks.