Resources
You can find our complete list of Blog Articles below.
Brand Articles
What is Brand? Secrets Revealed II
IntroductionWhat is Brand, Secrets Revealed, part II - Brand Connections. In Part I, we pulled back the curtain on the mystery of branding, revealing that it’s not your logo, color scheme, or website design. A brand lives in the customer's subconscious as...
What is Brand? Secrets Revealed I
Introduction What is Brand? “Brand is not a logo”, says Marty Neumeier in his popular brand book “Brand Gap”. He implies that a Logo is often perceived as "the Brand". It’s not. Furthermore, Website Design, Colors, and other aesthetics are also not the Brand. So...
Top 5 misunderstandings about Brand
Brands often have trouble gaining traction. It’s often because of the top 5 misunderstandings about Brand. We clear them up here.
What is Brand Story?
What is Brand Story? It is a messaging and writing strategy used in marketing to describe products and other company subjects from a Brand perspective. Still there are misunderstandings about it.
OKR Articles
Convergent Management in Taiwan: Lean Six Sigma, OKR and Agile Scrum
Introduction Convergent Management in Taiwan - Lean Six Sigma, OKR, Agile Scrum Lean Six Sigma is an extraordinary framework for precision, efficient, high-output, low-defect manufacturing. It has helped make Taiwan a formidable player in technology industries....
OKR MBO KPI Comparison Chart
Differentiating OKR MBO KPI We put together an OKR MBO KPI Comparison Chart to help our readers differentiate these popular management strategies. KPI (Key Performance Index) MBO (Management by Objectives) OKR (Objectives and Key Results) In Taiwan we've seen KPI...
What are OKR Superpowers – The F.A.C.T.S.
Introduction John Doerr, in his book "Measure what Matters", describes the five OKR Superpowers as a 5-letter acronym to remind us of the powerful advantages of the OKR Framework – the F.A.C.T.S. F – Focus on important goals A – Align individuals and projects toward...
Making a case for Individual OKRs: Getting the 80% to step up.
Introduction In a previous post, “Are OKRs only for top level management?”, we lamented that OKRs were being applied mostly at the executive and team levels, not at the individual level. Even though OKRs are presented as a company-wide, culture-changing management...
The Perfect Match: How OKRs Drive Brand Alignment
Introduction How OKRs drive brand alignment. When a company lacks alignment, even the strongest brand strategy starts to unravel—customers receive a fragmented experience, and the brand suffers. That’s why Brand Alignment is critical: it ensures that your organization...
Digital Marketing Articles
What is Digital Marketing?
Introduction. What is Digital Marketing? It is a modern-day marketing strategy that leverages the vast resources of the online ecosystem on the internet to boost your brand and enhance marketing efficiency and effectiveness. Before we begin, let's take a look at...
OKR Training Classes in Taiwan
C2believe provides OKR training with classtime, exercises, and coaching.
On Site or Off Site | English or Chinese | In Taiwan (or remote)
• Introduction to OKR for leadership (2 hours)
• Team OKR Class (18 hours) – Classtime, exercises and coaching
• 8-month OKR deployment (coaching and train the trainers)
Contact us about your OKR training needs here
What is OKR?
OKR or Objectives and Key Results is a goal-oriented management framework developed at Intel and adapted by Google, Microsoft, Apple, LinkedIn and others.
Management is one of the foundational aspects of business, and OKRs help companies to refocus management culture through goal-oriented strategies that realign departments and staff to achieve important company goals and aspirations.
See our video and read more about "What is OKR?".
