Resources
You can find our complete list of Blog Articles below.
Brand Articles
Storytelling in business – Uniting people through narrative.
IntroductionOne of the most difficult aspects of business is, how do you get customers, employees, shareholders to rally around your product and services, your company and your mission. Enter "Storytelling" in business. Recently, we’ve noticed businesses increasingly...
What is Brand? Secrets Revealed II
IntroductionWhat is Brand, Secrets Revealed, part II - Brand Connections. In Part I, we pulled back the curtain on the mystery of branding, revealing that it’s not your logo, color scheme, or website design. A brand lives in the customer's subconscious as...
What is Brand? Secrets Revealed I
Introduction What is Brand? “Brand is not a logo”, says Marty Neumeier in his popular brand book “Brand Gap”. He implies that a Logo is often perceived as "the Brand". It’s not. Furthermore, Website Design, Colors, and other aesthetics are also not the Brand. So...
Top 5 misunderstandings about Brand
Brands often have trouble gaining traction. It’s often because of the top 5 misunderstandings about Brand. We clear them up here.
What is Brand Story?
What is Brand Story? It is a messaging and writing strategy used in marketing to describe products and other company subjects from a Brand perspective. Still there are misunderstandings about it.
OKR Articles
OKR is a Flexible Framework for Any Industry
Introduction: OKR is a flexible framework for any industry. OKRs, Objectives and Key Results, have long been an essential tool for tech giants like Intel, Google, Apple, and Microsoft. But what about other industries? Can OKRs also be a game-changer for governments,...
Hybrid OKRs : Let OKRs Adapt to You
Introduction: Hybrid OKRs : Let OKRs Adapt to YouImplementing OKRs into Traditional Tech Companies Goal-oriented frameworks like OKR can offer many management advantages for tech companies in Taiwan. However, most of these companies follow a top-down management style...
OKR Coach is essential for successful implementation.
Introduction Some companies struggle mightily to implement OKRs - and it's no suprise. An OKR Coach is essential for a smooth transition and successful implementation. We explain here. OKRs or Objectives and Key Results is a powerful goal-oriented framework and...
Why Companies Struggle with OKR Implementation.
Introduction Why companies struggle with OKR implementation. I’ve been hearing around the web that some companies are having problems implementing OKRs, sometimes scaling back their deployment or abandoning OKRs altogether. But how is that possible when books like...
It’s OK(R) to dream big! Aspirational OKRs
IntroductionWe recently wrote an introductory post “OKR is Aspiration, Inspiration and Achievement”. In this article we take a more detailed look at Aspirational OKRs. The fun part of OKR is dreaming about better days ahead – whether it’s for the company, a...
Digital Marketing Articles
What is Digital Marketing?
Introduction. What is Digital Marketing? It is a modern-day marketing strategy that leverages the vast resources of the online ecosystem on the internet to boost your brand and enhance marketing efficiency and effectiveness. Before we begin, let's take a look at...
OKR Training Classes in Taiwan
C2believe provides OKR training with classtime, exercises, and coaching.
On Site or Off Site | English or Chinese | In Taiwan (or remote)
• Introduction to OKR for leadership (2 hours)
• Team OKR Class (18 hours) – Classtime, exercises and coaching
• 8-month OKR deployment (coaching and train the trainers)
Contact us about your OKR training needs here
What is OKR?
OKR or Objectives and Key Results is a goal-oriented management framework developed at Intel and adapted by Google, Microsoft, Apple, LinkedIn and others.
Management is one of the foundational aspects of business, and OKRs help companies to refocus management culture through goal-oriented strategies that realign departments and staff to achieve important company goals and aspirations.
See our video and read more about "What is OKR?".