Resources
You can find our complete list of Blog Articles below.
Brand Articles
What is Brand? Secrets Revealed
Introduction What is Brand? “Brand is not a logo”, says Marty Neumeier in his popular brand book “Brand Gap”. He implies that a Logo is often perceived as "the Brand". It’s not. Furthermore, Website Design, Colors, and other aesthetics are also not the Brand. So...
Top 5 misunderstandings about Brand
Brands often have trouble gaining traction. It’s often because of the top 5 misunderstandings about Brand. We clear them up here.
What is Brand Story?
What is Brand Story? It is a messaging and writing strategy used in marketing to describe products and other company subjects from a Brand perspective. Still there are misunderstandings about it.
OKR Articles
Making a case for Individual OKRs: Getting the 80% to step up.
Introduction In a previous post, “Are OKRs only for top level management?”, we lamented that OKRs were being applied mostly at the executive and team levels, not at the individual level. Even though OKRs are presented as a company-wide, culture-changing management...
The Perfect Match: How OKRs Drive Brand Alignment
Introduction How OKRs drive brand alignment. When a company lacks alignment, even the strongest brand strategy starts to unravel—customers receive a fragmented experience, and the brand suffers. That’s why Brand Alignment is critical: it ensures that your organization...
How OKRs drive ESG initiatives
Introduction How OKRs drive ESG initiatives. In Taiwan, ESG (Environmental, Social, and Governance) has been building momentum in corporate circles over the last few years. Educational efforts and Government mandates are driving ESG to establish Taiwan as one of the...
OKR Alignment is about Direction, Teamwork and Momentum
Introduction OKR Alignment is about Direction, Teamwork and Momentum. Running a business is tough. As a company grows, teams, projects and priorities can get lost in the complexities of operating a business. The path forward can feel more like survival than strategy....
OKR is Aspiration, Inspiration and Achievement
Introduction OKR is Aspiration, Inspiration and Achievement. Established tech companies in Taiwan are often caught in a vicious cycle of product development, trying to keep up with changing trends and fast-moving, agile competition. CEOs do their best to move the ship...
Digital Marketing Articles
What is Digital Marketing?
Introduction. What is Digital Marketing? It is a modern-day marketing strategy that leverages the vast resources of the online ecosystem on the internet to boost your brand and enhance marketing efficiency and effectiveness. Before we begin, let's take a look at...
OKR Training Classes in Taiwan
C2believe provides OKR training with classtime, exercises, and coaching.
On Site or Off Site | English or Chinese | In Taiwan (or remote)
• Introduction to OKR for leadership (2 hours)
• Team OKR Class (18 hours) – Classtime, exercises and coaching
• 8-month OKR deployment (coaching and train the trainers)
Contact us about your OKR training needs here
What is OKR?
OKR or Objectives and Key Results is a goal-oriented management framework developed at Intel and adapted by Google, Microsoft, Apple, LinkedIn and others.
Management is one of the foundational aspects of business, and OKRs help companies to refocus management culture through goal-oriented strategies that realign departments and staff to achieve important company goals and aspirations.
See our video and read more about "What is OKR?".
