by Sam Nada | Jul 22, 2021 | Branding
Why the mission statement is important – A lot of companies have a hard time making the connection between Branding and the Mission Statement. As companies focus on their brand identity, brand differentiation, or other brand activities, mission statements often... 
by Sam Nada | Aug 24, 2020 | Branding
If you enjoy a good cup of coffee, this might be of interest to you. In this article we explore fresh-brew or specialty Coffee Chain stores in Taiwan, how they vied for market position through the years, and how Branding has affected the outcome. We might even... 
by Sam Nada | Jun 8, 2020 | Branding
In Part I we gave you a simple explanation of Brand. Brand is about the emotional connection a customer has with your company, derived through personal experience with your company, product or services (see Part I Starbucks). In this Part II, we will talk about how... 
by Sam Nada | Jun 2, 2020 | Branding
If you know that “Brand” is important, but find it difficult explaining what it is and how it works, this article is for you. We understand that “Brand” is difficult to get your arms around. So in this series we break it down in simple terms using a lot of examples... 
by Sam Nada | Mar 16, 2020 | Branding
Branding in Taiwan Part 3 – In Part 2 we talked about why a lot of Taiwan companies don’t Brand or resist Branding. In Part 3 we will talk about why successful companies use Brand as a powerful advantage in their industries. Why do successful companies... 
by Sam Nada | Mar 5, 2020 | Branding
Branding in Taiwan Part 2 – In Part 1 we discussed the general state of Branding in Taiwan. In Part 2, we will talk more about why companies don’t brand or resist branding, and why those reasons should not be roadblocks in establishing a good Brand oriented...
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