Storytelling in business – Uniting people through narrative.

Listen and follow https://c2believe.net/wp-content/uploads/2026/04/audio-what-is-storytelling-eng-v6.mp3 Introduction One of the most difficult aspects of business is, how do you get customers, employees, shareholders to rally around your product and services, your...

What is Brand? Secrets Revealed II

Listen and follow https://c2believe.net/wp-content/uploads/2025/09/audio-brand-secrets-II-eng-v3.mp3 Introduction What is Brand, Secrets Revealed, part II – Brand Connections. In Part I, we pulled back the curtain on the mystery of branding, revealing that it’s...

What is a Brand? Secrets of Branding I

Table of contents Introduction - What is a Brand Really? Brand and the Subconscious Mind Brand Consistency is important. Brand and the Mission Statement So, is the Logo still important? YES! Where the Brand lies in your Brain. Why Understanding Brand Matters for...

Top 5 misunderstandings about Brand

Listen and follow https://c2believe.net/wp-content/uploads/2025/03/Audio-5-misunderstandings-brand-eng-v3.mp3 Why is it so difficult for a Brand to gain traction in the market? Even after over 20 years in Taiwan, the magic of branding remains elusive. Tech companies...

What is Brand Story?

Listen and follow https://c2believe.net/wp-content/uploads/2025/04/What-is-Brand-story-v5-eng.mp3 Introduction What is a Brand Story? It is a messaging or writing strategy used by marketers to describe products and other company subjects from the Brand perspective. ...