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Storytelling in business – Uniting people through narrative.

Table of contents Introduction What is a story?  Beginning, Middle, and End Why do we connect with Stories? Evolutionary roots of storytelling The emotional aspect of stories helps us remember. How do we use storytelling in business? Storytelling in Brand Marketing –...

What is a Brand? Secrets of Branding III

Table of contents The Brand and Consumer Behavior How Brand Relates to Emotional Experience 1. Solving someone's problem is a powerful emotional trigger. 2. The Primal Forces are instinctive emotional needs. The Six Ss Do This 3. There's a Wide Range of Human Emotions...

What is a Brand? Secrets of Branding II

Table of contents Establishing a Brand Strategy 7 Pillars of Building a Brand 1.Start with Mission Statement – The Soul of a Brand 2.Eliminate Negative Experiences – Touchpoints 3.Build products and establish touchpoints that support your mission. 4.Practice...

What is a Brand? Secrets of Branding I

Table of contents Introduction - What is a Brand Really? Brand and the Subconscious Mind Brand Consistency is important. Brand and the Mission Statement So, is the Logo still important? YES! Where the Brand lies in your Brain. Why Understanding Brand Matters for...