C2Believe Services – Inside-out
Branding, Management (OKR), Digital Marketing, LLM, and ESG
Running a company is tough – there are a lot of pieces to an organization, and many of them are connected, dependant and integrated. We tackle this by focusing on core aspects of Brand and Management (OKR), and then integrating them with Digital Marketing, LLM an ESG – inside-out
Photo by Thomas Tucker at unsplash.com
Running a business is tough …
C2Believe focuses on three important aspects of business; Brand, Management (OKR), Marketing (Digital Marketing).
Brand • OKR • Digital-marketing • Website • LLM
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Brand Services
C2Believe provides education, training and assistance in helping companies build a strong brand. This could be either a consumer (C2B) brand or an industrial (B2B) brand.
Below are some of the tasks in broad strokes:
Research
We spend time understanding your company, mission, culture, products, industry, marketing efforts and market position.
Education and Coaching
Then we provide the necessary Brand training for staff about the activities that are required to nurture and maintain your Brand.
Plan and Implement
We establish a clear plan to boost Brand Awareness with measurable outcomes. We adjust website and messaging as necessary, setup social media, implement Saas protocols (e.g. Google Analytics) to track progress. We begin writing post articles.
Monitor, Track, and Adjust
We use marketing data analytics using Google Analytics and Ubersuggest to gauge the progress of our Branding efforts and make appropriate adjustments to the website messaging.
Branding is inside-out
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OKR Services.
C2Believe implements OKR (Objectives and Key Results) management system into your company structure. We provide education, implementation, coaching and monitoring to make sure there is a smooth integration and transition.
Below are some of the tasks in broad strokes:
Research.
We spend time understanding your management culture; MBO, KPI, SOP or top-down management procedures.
Executive Training.
We provide basic OKR introduction and training for executive leadership.
Pilot Department Training.
We select one or two departments as a pilot group for OKR. We train the entire department in OKR details, with coaching and practice sessions.
Real-time Monitor, Track, and Adjust.
For these pilot departments, we conduct intensive planning at the beginning of a quarter, and then monitor OKR progress throughout the quarter, ending the quarter with individual scoring and assessment.
Company-wide deployment.
In this phase, we train-the-trainers, and begin to deploy OKR, department by department. The goal is for the company to stand on its own and establish the OKR culture.
Depending on the situation at companies, this project can take 6 months to 1 year.
Skill of Managing
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Digital Marketing Services.
C2Believe helps companies implement Digital Marketing. Some companies do almost zero, and some companies do some forms of it, and C2Believe can adapt to both.
Below are some of the tasks in broad strokes:
Get to know your Marketing.
We spend time understanding your current Marketing Situation, in addition to any digital marketing that may already be in place – for example some level of social media, email marketing.
Analysis, Plan and Goals.
We conduct an analysis and establish a marketing strategy in these areas.
- Email Marketing
- Social Media (LinkedIn)
- SEO Research
- Post Article writing
- Website Changes.
We set well defined statistical targets, such as user sessions on your website, followers in Social Media, and even sales numbers.
Implementation.
We implement the plan and begin to write post articles.
Monitor, Track, and Adjust.
We will monitor and track efficacy using Google Analytics, Google Transaction Manager and Ubersuggest. We will continue to make adjustments as necessary depending on the audience response.
Training and Coaching
During this project we will coach your staff on how to use Saas tools (Google Analytics) and how to make changes to track different statistics on your website (data analysis). We will also train your staff on how to write post articles to build your Brand authority.
Digital online space
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Website Services
We provide the support to help companies transition from a traditional informational website to a fully integrated brand-oriented platform utilizing the vast resources on the online space.
Below are some of the tasks in broad strokes:
Get to know your Website.
We spend time understanding your Website, identifying strengths and areas for improvement.
Big Data Google Analytics and Transaction Manager
We help companies employ Google Analytics and Transaction Manager to use Big Data analytics to track marketing progress.
Assess SEO – Search Engine Optimization
We use the Ubersuggest SAAS to identify keywords and help increase visitor sessions to the website.
Improve Content with Brand Story
We guide your staff to write better content, particularly using the Brand Story approach, as opposed to simply listing product descriptions and specifications.
Build a new website?
Some companies may want to transition from a traditional website to a fully integrated, brand-oriented approach. We build websites using Word Press CMS (Content Management System), and train your staff to operate and control website content, without the need for a developer.
Digital online space
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A Well-run company
We always first focus on establishing the core or foundational principles of a company, which are Brand, Management and Culture.
Our main services build from the foundation inside-out – Branding Strategy (Mission) > OKR (Management) > Digital Marketing (Messaging). This begets an established, well-defined culture.
The culture of a company will exude confidence, direction and purpose. And your investors, customers and employees will see your organization as a truly well-run company.
