Digital Marketing – Selling in the online space
A smarter way to grow your business – Inexpensive, efficient, and at your fingertips
Digital Marketing is the modern-day platform for growing your presence online and targeting motivated, tier-1 customers. It is connected to a vast online ecosystem that is easily available, with plenty of marketing resources, all accessible from the convenience of your office.
Running a business is tough …
Listen and follow
Traditional Marketing is time-consuming, slow, and expensive.
Traditional marketing has been a mainstay for decades and can include these activities:
- Exhibitions
- Cold Calling
- Surveys and Marketing Research
- Advertising – DMs, Videos, Promotional Activities
- Customer relations, networking and meetings
It is still a widely used means of connecting customers with companies. However, this type of marketing can be people-intensive, time-consuming, and expensive.
Digital Marketing is efficient, cost-effective, and at your fingertips.
Digital Marketing involves the convenience, efficiency and leverage of utilizing the online space, which includes your website and access to all of the resources on the internet.
Digital Marketing, like Traditional Marketing, spreads the word about your brand and product. However, it does this at the speed of the internet, at the convenience of your office, with everything at your fingertips.
Digital Website – Vast Online Ecosystem
Instead of a traditional website as an information space for products and specs, a “Digital” Website is connected to a larger ecosystem with vast resources you can take advantage of.
- Google analytics & big data
- Marketing research apps
- Email marketing apps
- Post articles
- Social Media
- Affiliate websites
You have vast access to data and markets to help you establish your authority and grow your monthly visitors, directly impacting sales.
Data Analytics – Big Data boosts your marketing research.
Google Analytics can track valuable data about your website – who is visiting, what pages are they accessing, where are they coming from.
Other Saas like Ubersuggest allows you Big Data access to the entire world; about industries, consumers, suppliers and competitors.
It’s a treasure of information that tells you about your marketing efforts, what works, and what needs to be improved. It’s all about the numbers.
Targeted Marketing – Aim for motivated customers.
Traditional marketing is more about mass marketing, throwing out a net and hoping to snag some fish in a big ocean.
Digital Marketing is targeted marketing, which directly reaches “motivated” or tier-1 customers who have already shown interest in your product category or industry. These customers are identified by Big Data collected by companies like Google.
Social Media – Helping customers find you.
Tech and Manufacturing are typically B2B (Business to Business) and LinkedIn provides the platform for businesses and individuals looking to connect with products you supply and problems you solve.
Email Marketing – Keep your audience updated.
Accumulating an email list is still a good strategy for keeping your audience up to date, linking customers to your website, and staying relevant on the online space. Online email programs like MailChimp help you organize, send, and track efficacy.
AI Chatbot – Your 24/7 sales support
Time differences, language differences, training, and inconsistency continue to hamper business sales efforts. Chatbots are becoming increasingly effective and acceptable as a first line of support for customers expecting fast answers and timely service.
Digital Marketing is the smart way to sell.
Digital Marketing grows your brand, connects with customers, and helps you establish authority in your industry.
It’s faster, less expensive, and saves a lot of time and effort in people, travel and meetings.
Everything is at your fingertips.
