Running a business is tough …
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Why is running a business so tough?
As time goes by, the business landscape evolves quite dramatically. A lot of parameters are constantly changing and shifting, affecting many parts of company operations.
Additionally, a company grows – more staff, departments, products, suppliers. Complexity increases and companies begin to face increasing headwinds..
CEOs acknowledge that changes are needed, but habits and culture are entrenched after years of operations. Shifting gears at this stage is difficult and leadership feels stuck.
Importance of Foundation
The Foundational Aspects of Business
Understandably, in the early years, companies focus on product, sales and growth. Who has time to focus on Mission, Culture, Brand and Management?
And yet, they are the foundations of a well-run company and without a good foundation, a business will face growing pains, encountering internal challenges or conflict.
So what are the foundations of a company and why are they important?
The Mission
A company’s Mission is the North Star, the purpose for its existence. It’s an important piece as it sets the direction and tone for almost every aspect of business, especially company culture, brand, and management.
Culture - The Inside
Culture is the spirit of the company, pervading the entire staff, inspiring and motivating everyone to collaborate, learn and achieve at the highest level.
Brand - The Outside
Brand is the character of a company that encourages personal connections to the outside world, establishing a loyal fanbase and long lasting relationships.
Management - The Engine
A solid management strategy is the engine that makes everything go. It is the structure that underlies all activities. It aligns projects, managers, staff and teams, ensuring that everyone is working towards important company goals.
Recharge, Reinvent, Reboot
All companies eventually face headwinds. Fortunately, there are new methodologies and systems to remedy that. C2Believe offers expertise in areas to help you re-establish your foundation and get back on track.
OKR – Skillfull Management.
MBO, KPI, SOPs, and top-down management are employed in Taiwan companies but they are not perfect.
OKR or Objectives and Key Results is a practical and efficient management system, that improves on past methodologies, streamlining your business, boosting your management, and getting big things done in short time.
Branding 2.0 – Your advantage.
Brand is still frequently misunderstood, which often leads to failure to gain traction. Superficial aesthetics such as the logo, colors and website design are only the tip of the iceberg.
Brand goes much deeper – it is about your company’s character, who you are and what you stand for as a trusted authority in your field. A logo cannot convey that.
There are recent information and revelations about Branding that we want to share to help companies gain the advantage in their industries.
Digital Marketing is Smart Marketing.
Traditional Mass Marketing is an often costly, people-intensive, time consuming practice, whose outcome is not always certain.
Digital Targeted Marketing is an efficient, cost-effective sales strategy, leveraging the power and speed of the online ecosystem to deliver your Brand Message, boost your Brand Authority and increase visitors to your website.
Learn more about Digital Marketing >
C2Believe Digital-Marketing Services >
Brand Website Development
The Website remains the center of activities for most companies, and yet there are some who are still presenting a traditional website, an informational platform for product description and specifications.
We help companies take advantage of the vast resources available to websites to help attract customers, conduct targeted marketing, help grow your brand, and increase conversions in sales.
CEOs – Change is Good.
CEOs need to grow, gain customers, and make money year after year. However, running a business is tough, navigating changing landscapes and heavy headwinds.
Upgrading to recent advancements in business strategies mitigates the headwinds from the dynamic nature of business. It builds a robust brand, a well-defined culture and a solid management foundation that begets growth, improvement, teamwork and individual achievement.
Change is good!
