
Brand Services
Brand Coach, Brand Story, Brand Video
Photograph by Patric Tomasso at Unsplash
首頁 »


What is a Brand Coach? Different from a consultant, teachers?
We do Brand Coaching and our goals are different – we aim to instill Brand ideology throughout your whole organization so you
Coaching means teaching , training and practice – Branding is like playing the violin – you need practice to get good. And when we’re done, your company can carry on confidently and proudly as a Brand-oriented company.
We do Brand Coaching and our goals are different – we aim to instill Brand ideology throughout your whole organization so you can become a self-sustained Brand oriented company.
Coaching means teaching , training and practice – Branding is like playing the violin – you need practice to get good. And when we’re done, your company can carry on confidently and proudly as a Brand-oriented company.
Photograph by Tasya Husna at Unsplash

What is Brand Story?
There is an alternative and it’s called Brand Story. Human beings are inherently wired for Story, psychologically and
This Brand Story method is gaining ground and the world is coming to grips that ad-centric, product-centric marketing is on it’s way out, and story-centric, consumer-centric Branding is in.
There is an alternative and it’s called Brand Story. Human beings are inherently wired for Story, psychologically and biologically. Describing your brand, products and services using genuine storytelling is a proven approach to engage, inspire and build trust with your audience.
This Brand Story method is gaining ground and the world is coming to grips that ad-centric, product-centric marketing is on it’s way out, and story-centric, consumer-centric Branding is in.

What is a Brand Story Video?
Brand Story addresses this problem. We started out doing video marketing 10 years ago and it was amazing the results we got
Brand Story addresses this problem. We started out doing video marketing 10 years ago and it was amazing the results we got by focusing on customers (not products) and adding a little story into our videos. When you focus on the customer needs, it’s easy to engage with them and keep them interested. It won’t matter if it’s a 1-minute or 15-minute video – they’ll keep watching because you’re going tell them how to solve their pressing problems.

How do you start Branding?
Change is good
When you present your Brand to the market, it represents your entire organization . Many Brands fail because there are conflicting priorities from the different entities in the business. That is why Brand requires commitment from the executive and higher level menagement levels (C-suite). Branding is a company-wide endeavor.
Research - Soul Searchin’
Brainstorming
Brand Delivery (Marketing)
Another important aspect is Digital Marketing, developing your website and practicing good SEO habits. This includes attractive, skimmable website pages with consistent brand design, and authoritative content in your Blogs. This also includes social media interaction and communal connectivity.
Becoming a Brand Oriented Culture - practice, practice, practice
Apple is the quintessential example of this. Their tagline is “Think Different” and Steve Jobs exemplified this throughout his tenure and you can feel it in their products, marketing material and videos, and in the spirit of their employees. Even the consumer lives vicariously through Apple’s products, because everyone lives to be “different”.
Brand Audit - Accountability
Brand is inherently an intangible asset, and it’s hard to quantify. But Brand performance is still important to gauge. The best way is to define expectations in the Brand Strategy phase, where you need to establish your benchmarks. Because when you perform an audit down the road, you have a specific set of guidelines to measure performance against.
Why Brand?
Photograph by Christian Wiediger on Unsplash
Tell us how we can help.