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Why the mission statement is important – Branding in Taiwan
Why the mission statement is important. A lot of companies have a hard time making the connection between Branding and the Mission Statement. In this article we want to clear that up quickly and succinctly.
Good Managers are People Managers – Branding in Taiwan
You are asked to become a manager for the first time. You will lead a group who used to be your peers or maybe a group you don’t know at all. For some, and probably most, this can be an intimidating and uncertain situation. Many young managers are unprepared for this...
Coffee Wars – Branding in Taiwan
If you enjoy a good cup of coffee, this might be of interest to you. In this article we explore fresh-brew or specialty Coffee Chain stores in Taiwan, how they vied for market position through the years, and how Branding has affected the outcome. We might even...
How do you Brand (Branding)? – Brand Primer Part 2
In Part I we gave you a simple explanation of Brand. Brand is about the emotional connection a customer has with your company, derived through personal experience with your company, product or services (see Part I Starbucks). In this Part II, we will talk about how...
What is Brand, Really? Brand Primer Part 1
If you know that “Brand” is important, but find it difficult explaining what it is and how it works, this article is for you. We understand that “Brand” is difficult to get your arms around. So in this series we break it down in simple terms using a lot of examples...