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Why the mission statement is important – Branding in Taiwan
Why the mission statement is important. A lot of companies have a hard time making the connection between Branding and the Mission Statement. In this article we want to clear that up quickly and succinctly.
Good Managers are People Managers – Branding in Taiwan
You are asked to become a manager for the first time. You will lead a group who used to be your peers or maybe a group you don’t know at all. For some, and probably...
Coffee Wars – Branding in Taiwan
If you enjoy a good cup of coffee, this might be of interest to you. In this article we explore fresh-brew or specialty Coffee Chain stores in Taiwan, how they vied...
How do you Brand (Branding)? – Brand Primer Part 2
In Part I we gave you a simple explanation of Brand. Brand is about the emotional connection a customer has with your company, derived through personal experience with...
What is Brand, Really? Brand Primer Part 1
If you know that “Brand” is important, but find it difficult explaining what it is and how it works, this article is for you. We understand that “Brand” is difficult to...