by Sam Nada | Jun 8, 2020 | Branding
In Part I we gave you a simple explanation of Brand. Brand is about the emotional connection a customer has with your company, derived through personal experience with your company, product or services (see Part I Starbucks). In this Part II, we will talk about how... 
by Sam Nada | Jun 2, 2020 | Branding
If you know that “Brand” is important, but find it difficult explaining what it is and how it works, this article is for you. We understand that “Brand” is difficult to get your arms around. So in this series we break it down in simple terms using a lot of examples...
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