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To Brand or not to Brand – Branding in Taiwan Part 1

To Brand or not to Brand – Branding in Taiwan Part 1

by | Jan 9, 2020 | Branding

Branding in Taiwan – Let me get straight to the point. No matter what kind of company you are (big or small, B2C or B2B), you should be Branding your company, products and services. In this 3-part series I explain why many companies in Taiwan don’t focus on Branding,...
To Brand or not to Brand – Branding in Taiwan Part 1

建立品牌与否？- 品牌在台湾 第一部分

by | Jan 9, 2020 | XOther

品牌在台湾 – 容我直截了当地说。无论您是哪种类型的公司（大或小，B2C 或 B2B），您都应该为公司、产品和服务 建立品牌。由这三部分组成的系列中，我解释为什么台湾的很多公司不注重品牌，或者他们如何利用品牌的力量，在日益激烈和前途未卜的竞争情况下重启业务。     台湾企业与传统营销搏斗...